Brand guide

Geek Room — Brand Identity Design

Developed a clean and bold visual language for Geek Room - a thriving tech community.

A bold and modern visual identity crafted for Geek Room, a dynamic tech community. This brand guide captures the essence of innovation, connection, and curiosity through a sleek black, white, teal, and orange design system. The color palette for Geek Room was chosen to strike a balance between boldness, clarity, and energy. Black forms the core of the brand’s visual language — representing sophistication, strength, and the tech-first mindset. It provides a strong foundation that anchors the design. White is used to create openness, breathing space, and contrast, making content easy to consume and the overall design sleek and minimal. Teal introduces a fresh, modern vibe, symbolizing innovation, curiosity, and the forward-thinking nature of the community. Orange adds vibrancy and warmth, injecting energy and approachability into the brand, and balancing the coolness of the teal with a dynamic spark.