The app branding centers around simplicity and encouragement. Rounded typography, playful custom illustrations, and soft, cheerful colors help users feel supported rather than restricted. The UI was designed to be intuitive — with motivational prompts, clear timers, and to-do list features to help users regain control of their time.The visual identity uses a vibrant light blue and soft yellow palette, creating an atmosphere of energy, positivity, and mental clarity. Illustrations and minimal imagery further enhance the friendly, relatable feel of the app.